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by Dr Hannah Little, Jordan Collver, Rik Worth

To Read

Cognitive Biases, Memory & Objectives.

This toolkit is not intended as an introduction to storytelling practice. Instead, it is concerned with tactics to make our storytelling in science communication more memorable. The fields of cultural evolution and cognitive science have been investigating the cognitive biases that make some stories stick with us while others are lost, and what makes us remember information from the stories we hear.

In this toolkit, we will describe different cognitive biases for storytelling, cover the empirical evidence that indicates what these biases are and how they work, and explore how they might be useful for science communication, but also areas where science communicators might want to be careful.

Available to download from: https://livrepository.liverpool.ac.uk/3194747/