Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell cover image.
DRM-free Available from OR Books

Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

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Description

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.

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Details

  • EPUB format
  • ISBN 9781682190432
  • Publisher: OR Books
  • Published: 27 Apr 2016
  • File Size 635.7 KB

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  • Added 14 Dec 2018

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