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by Ph.D. Susan Weinschenk,

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If you want to design intuitive and engaging web sites, apps,
print materials or products, then you need to know the psychology
that underlies people's behavior. 100 Things Every Designer Needs
to Know About People explores both the foundational and the latest
research in the psychology of the conscious mind and applies it to
design. What grabs and holds attention on a page or screen? What is
more important, peripheral vision or central vision? How much
information is too much at one time? How do you motivate people to
continue on to the next step? What line length should you use if
you want people to read text on or offline? What about color?
Imagery? Does font type really matter? These are just a few of the
questions that the book answers.

This book is not just a set of guidelines, but a deep dive into
what makes people tick. Dr. Weinschenk shares the psychology
research and shows lots of examples so that you can design
intuitive and engaging print, web, applications and products that
match the way people think, work, and play.